Go-To-Market Planning

Go-to-Market Planning provides a rigorous, comprehensive approach to product and service offering based on expert market analysis, an informed assessment of customer needs and buying behaviors, development of targeted solutions (i.e. products and services), a clear definition of value proposition and pricing, and cultivation of preferred customer buying channels. Go-To-Market Planning provides a coherent integration of Strategic, Marketing, and Technical resources across the company to fully realize the potential of the solution and ensure its market adoption.

Go-To-Market Planning (GTMP) Framework — The GTMP Framework provides world-class best practices to manage complex and multi-level cross-functional teams from strategy, sales, marketing, product management, operations, customer service, and support to deliver fast results. This framework provides a clear direction and method for true collaboration and synergy to help accelerate execution speed and success.